Thoughts on the Recent China-Africa Economic Trade Expo

The recent China-Africa Economic & Trade Expo (CAETE) highlighted the evolving trade dynamics between China and Africa, showcasing the potential for growth and collaboration.

In my latest article for Business Day (South Africa), I discuss how China's approach contrasts with other global partners, emphasizing partnership over protectionism. Click below to read the article.

The China-Africa Economic Trade Expo (CAETE) a Tale of Two Contrasting Approaches.

Side Note:
The Rwanda country pavilion - Not one of the largest African economies, the Rwandans absolutely hit it out of the park! - The layout and presentation, highlighting their country's products & attractions, tailored to align with Chinese preferences, a customer-focused approach, combined with creative ways to keep their pavilion as a center of attraction throughout the 3-day Expo. Brilliant.

If you're interested in sourcing from China, growing in China, or being effective at expos and industry events, let's talk.
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